1

An Analysis of the Wealth Effects of Green Marketing Strategies

Lynette Knowles Mathur, Ike Mathur
Journal:
Journal of Business Research
Year:
2000
Language:
english
File:
PDF, 96 KB
english, 2000
3

Is Value Associated with Initiating New Advertising Agency-Client Relations?

Mathur, Lynette Knowles, Mathur, Ike
Journal:
Journal of Advertising
Year:
1996
Language:
english
File:
PDF, 1.43 MB
english, 1996
4

Joint Venture Strategies for Marketing in China

Knowles, Lynette L, Mathur, Ike
Journal:
Journal of International Consumer Marketing
Year:
1989
Language:
english
File:
PDF, 3.66 MB
english, 1989
6

Brand extensions in cross-cultural settings

Mathur, Lynette Knowles
Journal:
Journal of Brand Management
Year:
1994
Language:
english
File:
PDF, 787 KB
english, 1994
7

Chinese Perspectives on Joint Ventures for Marketing in China

Knowles, Lynette L, Mathur, Ike, Jai-Sheng, Chen
Journal:
Journal of Global Marketing
Year:
1990
Language:
english
File:
PDF, 1.45 MB
english, 1990
12

Managing Expansion to Transition Economies

Mathur, Lynette Knowles, Gleason, Kimberly, Mathur, Ike
Journal:
Journal of East-West Business
Year:
2000
Language:
english
File:
PDF, 189 KB
english, 2000
14

The Impact of International Gray Marketing on Consumers and Firms

Mathur, Lynette Knowles
Journal:
Journal of Euromarketing
Year:
1995
Language:
english
File:
PDF, 5.04 MB
english, 1995
15

International Transfer Pricing Objectives

Knowles, Lynette L., Mathur, Ike
Journal:
Managerial Finance
Year:
1985
Language:
english
File:
PDF, 683 KB
english, 1985
16

Factors Influencing the Designing of International Transfer Pricing Systems

Knowles, Lynette L., Mathur, Ike
Journal:
Managerial Finance
Year:
1985
Language:
english
File:
PDF, 340 KB
english, 1985
17

Designing International Transfer Pricing Systems

Knowles, Lynette L., Mathur, Ike
Journal:
Managerial Finance
Year:
1985
Language:
english
File:
PDF, 356 KB
english, 1985